Following the success of the NFL’s first game broadcast on Nickelodeon in 2021, CBS Sports and Nickelodeon are doing it again with this year’s NFL Playoffs. The January 16 Super Wild Card weekend match-up between the San Francisco 49ers and the Dallas Cowboys will be broadcast on Nickelodeon starting at 4:30 PM ET that day, and it will feature SpongeBob graphics, Slime, and other wacky and interesting elements to help make football appeal to a younger audience.
This will be a simulcast alongside the regular broadcast of the game on CBS, so anyone wanting to watch the game without being interrupted by SpongeBob or Slime can do so.
— CBS Sports (@CBSSports) January 10, 2022
Play-by-play announcer Noah Eagle will call the game alongside former NFL star Nate Burleson. Nickelodeon’s Gabrielle Nevaeh Green returns to the booth, too, while another actor, Young Dylan, will be a sideline reporter making his debut.
In a statement, CBS Sports and Nickelodeon said 2021’s broadcast was a success, and this year’s event will do even more to make the event special.
“This year’s NFL Wild Card Game on Nickelodeon will feature enhanced original on-field graphics; advanced augmented reality including an AR blimp that will fly throughout the stadium; a special pregame and halftime presentation; guest appearances from Nickelodeon characters; and much more for kids and families,” the networks said. “Iain Armitage (CBS’ Young Sheldon) will return to help explain penalty calls during the game, and one of game’s top performers will once again be presented with the Nickelodeon Valuable Player (NVP) award which can be voted on at NFLNickPlay.com.”
At halftime, the broadcast will include a “special exclusive look” at Nick’s next TV series, Big Nate, which is scheduled to premiere on Paramount+ this year.
In other football news, the Madden series is historically discounted around the time of the NFL Playoffs and the Super Bowl, so keep checking back for more on discounts on football games.